Marketing is simply the act of telling your story to other people. Before you can make a sales pitch, you’ve got to make people aware of who you are and what you sell. Anytime business owners say they want more sales, I look at what they’re doing with their marketing. In this lesson, I’m going to walk you through building your marketing tool kit and developing your key messages.
The only way to sustainably grow your business is to get more sales. In this lesson, I’ll teach you my process for making sure that you cover every single aspect of making a sale. I’ll cover the eight steps involve in making a sale, and the attributes of great salespeople.
The success of your business depends on getting other people to help you. Management is one of the areas that many business owners struggle with the most. In this lesson, I’m going to share with you my best tips and tools for effectively managing projects, processes, and people.
In this lesson, we’re going to discuss two areas that are really important to your business - your accounting and finances. Most business owner’s don’t have much training or background in these areas, so we’re going to take a very elementary look at the basics of accounting and finance. We’ll get you to an introductory level of understanding that will allow you to make good decisions around the role of data, information, and cash in your business.
This lesson lays the groundwork for the rest of the course. Before we dig into the tactical work of running your business better, I want to make sure you and I are on the same page. I’m going to cover three areas in this lesson including the history of business, basic business definitions, and what makes a business great. This will give you some context as you go through the rest of the course.
There are three key elements in a business, and in this lesson we’re going to take a hard look at two of them; your products and your customers. I’m going to walk you through the importance of answering the key questions, “What do you sell?” and “To whom do you sell it?”. You’ll then be able to use your answers to these questions to build your elevator speech. I’ll cover the third key element, "What are you trying to build?", starting in Lesson 5.
The whole point of this lesson is to get organized. We’ll talk about organizing your time, space, and work. The concepts in this lesson are critical if you want to run your business better, because bad organization is a huge drain on productivity. In fact, being well-organized is the single most important key to being productive. If you apply what you learn, you’ll get more work done every day and be more likely to accomplish your goals.
This lesson is the heart and soul of my course. This is where I give you my framework on how to solve any problem that you have in your business, from the biggest all the way down to the smallest. If you can get really good at solving business problems, then you’ll be on your way to running the business of your dreams. You’ll learn how to answer the ever-present question, “What should I be working on now?”
This is where the bulk of work in my course begins. In this lesson, we’ll start the process of developing a model of your perfect business. You’ll do the work of imagining the best business that you could ever dream of having. From there we’ll take a clear picture of the ideas you have in your head, and create your own 3 Year Vision for your business.
Now that you’ve got a picture in your head of where you want your business to end up, you need a roadmap that tells you how to get there. I call this roadmap your 3 Year Plan, and in this lesson we will address the “how” of accomplishing your vision. I am going to teach you my step-by-step planning model that you can use to create a roadmap for each piece of your vision.
Many people have dreams and plans for their business that never become a reality. Now that you’ve done all the work of creating a vision for your perfect business and building a plan for how to create that business, you need the necessary tools to help you stay on track. In this lesson, we’ll talk about the importance of accountability to your vision and how you can hold yourself and others accountable to accomplishing your organization’s goals.