Lesson 2: Understanding Your Products & Customers

Lesson 2: Understanding Your Products & Customers

Video Length: 27 min

There are three key elements in a business, and in this lesson we’re going to take a hard look at two of them; your products and your customers. I’m going to walk you through the importance of answering the key questions, “What do you sell?” and “To whom do you sell it?”. You’ll then be able to use your answers to these questions to build your elevator speech. I’ll cover the third key element, "What are you trying to build?", starting in Lesson 5.


Intro to Products & Customers


Defining Your Products & Product Groups

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Understanding Your Customer

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Creating Your Elevator Speech

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The Tune-Up Challenge

Give your elevator speech to 3 friends or colleagues and get their feedback. Ask them to say back to you what you sell, why it's valuable or unique, and why people might want to buy it.

 

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Lesson 1: What Makes a Great Business Great?

Lesson 1: What Makes a Great Business Great?

Lesson 3: Understanding Workflow

Lesson 3: Understanding Workflow