All in The Business Toolkit
Marketing is simply the act of telling your story to other people. Before you can make a sales pitch, you’ve got to make people aware of who you are and what you sell. Anytime business owners say they want more sales, I look at what they’re doing with their marketing. In this lesson, I’m going to walk you through building your marketing tool kit and developing your key messages.
The only way to sustainably grow your business is to get more sales. In this lesson, I’ll teach you my process for making sure that you cover every single aspect of making a sale. I’ll cover the eight steps involve in making a sale, and the attributes of great salespeople.
The success of your business depends on getting other people to help you. Management is one of the areas that many business owners struggle with the most. In this lesson, I’m going to share with you my best tips and tools for effectively managing projects, processes, and people.
In this lesson, we’re going to discuss two areas that are really important to your business - your accounting and finances. Most business owner’s don’t have much training or background in these areas, so we’re going to take a very elementary look at the basics of accounting and finance. We’ll get you to an introductory level of understanding that will allow you to make good decisions around the role of data, information, and cash in your business.