Key messages are the link between what you provide and the people who want to learn about your products and/or services.
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Key messages are the link between what you provide and the people who want to learn about your products and/or services.
If you made a list of all the attributes of a great salesperson, you would probably be describing a perfect human being, someone you have never met. But I believe there are four attributes that are necessary to become a great salesperson.
Most of us are pretty good about telling others what we do once we get going and there is an expression of interest. The elevator speech is the mechanism that gets that process started.
In the early 1990s I received a call from the CEO of Borders Books wanting to talk about adding a small section of classical music to its stores.
If you are having a hard time articulating what you sell, think of the question in a different way.
The best way to increase your sales is to increase your sales calls. Start with two short-term strategies.