Business owners need to figure out how to sell their products in order to have a successful company. Here are some general tips a person can follow when approaching the sales process.

I believe there are several things an owner or employee can focus on to ensure customer loyalty.

The sales metric that many companies use to determine how they are doing is gross sales. But often those numbers are presented in such a way that it’s hard to gain any meaning from them.

Having a strong business network will save you tons in time and money, but how do you build one?

I recently worked with a client who wanted to increase his company’s sales by 20 percent. However, they did not have any program for reaching out to their current customer base. So I encouraged them to...

If you ask a florist what she sells, she might say "flowers". But what if I didn't walk into her shop because I wanted to buy a few flowers? What I really want is flower displays on the tables for my next workshop.