Marketing » Selling
Ok, now we're in months 7-9. Time to start productization.
Selling
Productizing your work
Productization
Put your products in a form that your customers want -
flower shop Example, Cars Example,
Leadership Coaching
- Take Time off Product "Wanna Get Away" Coachin
- Getting things done "Organization" Coach
Sell an outcome rather than just time
What does packaging mean
- Time bound, price bound
Interview with Jill B.
Production
Produce what you sell
This seems obvious, but don't overlook the production in your business. Remember a great business needs to do everything well. If you don't produce things on time and in good quality (this goes for you too service industry people), then you won't get referals which will determine whether you succeed of fail in your first year of business.
Strategy & Planning
"A plan is not a plan if it's just in your head." <- Make into nicely designed quote.
1 Year Vision
- "Meeting new people."
- For online - create content
- For in person - show up!
- Life blood of your business is sales » Sales come from Marketing
- Sales don't magically happen
Write down a marketing plan
Relationships betwee
- social media & website
- How many people do you need to get in front of
1 Year Plan
Understanding
Assess Sustainability
Have you hit it yet? Are you clear on what the revenue figure is?
Personal SWOT
Are you enjoying this? You need to build a business that you love. Take some time to do a personal SWOT Exercise to make sure you're still building a business and a life you want to be building.