Business owners need to figure out how to sell their products in order to have a successful company. Here are some general tips a person can follow when approaching the sales process.
The sales metric that many companies use to determine how they are doing is gross sales. But often those numbers are presented in such a way that it’s hard to gain any meaning from them.
I recently worked with a client who wanted to increase his company’s sales by 20 percent. However, they did not have any program for reaching out to their current customer base. So I encouraged them to...
If you ask a florist what she sells, she might say "flowers". But what if I didn't walk into her shop because I wanted to buy a few flowers? What I really want is flower displays on the tables for my next workshop.
If you made a list of all the attributes of a great salesperson, you would probably be describing a perfect human being, someone you have never met. But I believe there are four attributes that are necessary to become a great salesperson.
Most of us are pretty good about telling others what we do once we get going and there is an expression of interest. The elevator speech is the mechanism that gets that process started.
In the early 1990s I received a call from the CEO of Borders Books wanting to talk about adding a small section of classical music to its stores.